EntertainmentStreaming1 in 5 new Netflix users are going for the cheapest optionNetflix’s ad-supported tier got off to a slow start, but it’s believed to have reached the 1 million subscriber markWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentStreaming1 in 5 new Netflix users are going for the cheapest optionNetflix’s ad-supported tier got off to a slow start, but it’s believed to have reached the 1 million subscriber markWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Netflix’s ad-supported tier got off to a slow start, but it’s believed to have reached the 1 million subscriber mark
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Chesnot / Getty Images)
(Image credit: Chesnot / Getty Images)
Last summer, we predicted thatNetflix’s new ad-supported tierwould ultimately turn out to be a good thing, even if it meant subscribers missing out on somekey Netflix features. And after a slow start, it looks likeNetflix’sad gamble is starting to pay off.
Better late than never?
Netflix was relatively late to the ad-funded party, with both HBO Max andDisney+ beating it to market in June 2021 and December 2022 respectively. And takeup of those services appears to have been faster.
According to analytics firm Antenna, within three months of launch ad-based subscribers accounted for 19% of new Netflix sign-ups compared to 21% for HBO Max and a whopping 36% for Disney+. However, Netflix has reportedly hit its viewership guarantees, which are the viewing figures it promised advertisers, so that’s one less thing for thestreaming serviceto worry about.
They’re still very much a minority of Netflix subscribers. In the US, Netflix says it has 74 million users; around 1 million ad-funded subscribers are still very small potatoes right now.
However, that’s before the long-promised crackdown on account sharing kicks in. When that happens the proportions could well shift if paying subscribers decide to cut back on their spending withoutcancelling Netflix completely.We still don’t know exactly when that crackdown is going to begin in the US or in other markets such as the UK, but we know it’s in the very near future.
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