Luxury9 men’s fragrance brands you’ve probably never heard ofThe best unknown and underrated men’s fragrances brands you need to know aboutWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Luxury9 men’s fragrance brands you’ve probably never heard ofThe best unknown and underrated men’s fragrances brands you need to know aboutWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

The best unknown and underrated men’s fragrances brands you need to know about

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Selfridges)

Best unknown and underrated men�s fragrances

(Image credit: Selfridges)

Finding thebest men’s fragrances and colognesfor you can be tricky. But regardless of what kind of scent you’re looking for, there are a few brands that always come to mind, like Hugo Boss, Dior and Tom Ford. But despite their undoubtedly deserved popularity, let’s face it – not everyone wants to have the same fragrance as the next person.

Aside from the big name contenders, there are many lesser known men’s fragrance brands that you’re probably overlooking. While they might not be a household name like the ones mentioned above, these brands should definitely be on your radar, thanks to their captivating scents and sophisticated bottles.

To help expand your horizons, here are nine men’s fragrance brands you’ve probably never heard of – but you should get to know!

D.S. & Durga

(Image credit: SpaceNK)

D.S. & Durga Notorious Oud

(Image credit: SpaceNK)

T3’s Top Pick from D.S. & Durga:Notorious Oud. A warm and smoky scent, the D.S. & Durga Notorious Oud is a reimagining of the classic oud oil, and has notes of saffron, bulgar rose, galbanum, papyrus and Indonesian oud.

ShopD.S. & Durga fragrances for menat SpaceNK.

Kilian Paris

(Image credit: Selfridges)

KILIAN PARIS Black Phantom Memento Mori

(Image credit: Selfridges)

Sign up to the T3 newsletter for smarter living straight to your inbox

Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts

ShopKilian Paris fragrances for menat Selfridges.

Le Labo

(Image credit: John Lewis)

Le Labo Santal 33

(Image credit: John Lewis)

Described as a ‘slow’ perfumery brand, Le Labo takes its time during production and is extra thoughtful about all the ingredients selected to go into the perfume and bottle. Each fragrance is made in labs across the world, including France, Australia, Italy, Japan and the USA.

T3’s Top Pick from Le Labo:Santal 33. Drawing inspiration from old Marlboro adverts, Le Labo Santal 33 has layers of cardamom, iris, violet, sandalwood, cedarwood and papyrus. It’s a long lasting scent that has spicy and musky notes, making it ideal for evening wear.

ShopLe Labo fragrances for menat John Lewis.

COMMES des GARÇONS

(Image credit: Liberty London)

COMMES des GARÇONS Wonderwood

(Image credit: Liberty London)

French-Japanese fashion brand, COMMES des GARÇONS is most recognisable from its cartoon love heart designs. But what many people don’t know or overlook is that COMMES des GARÇONS is an accomplished fragrance company, creating scents for both men and women.

T3’s Top Pick from COMMES des GARÇONS:Wonderwood. Unsurprisingly, Wonderwood is from the woody fragrance family, and is best for everyday wear. It has notes of nutmeg, vetiver, pepper, bergamot, incense, agarwood and sandalwood, and it has a fun yet unusual shaped bottle.

ShopCOMMES des GARÇONS fragrances for menat Liberty London.

(Image credit: Selfridges)

Byredo Black Saffron

(Image credit: Selfridges)

Missoni

(Image credit: Amazon)

Missoni Pour Homme

(Image credit: Amazon)

Italian fashion house, Missoni is primarily known as a clothing brand but it introduced fragrances to the collection in 1985. While Missoni doesn’t technically produce perfumes anymore, the newer fragrances are made in cooperation with Estee Lauder, and many of its classic and popular scents are still available to buy at retailers today.

T3’s Top Pick from Missoni:Missoni Pour Homme. Part of the wood fragrance family, Missoni Pour Homme has notes of green lemon leaves, pink grapefruit, ginger, jasmine, oak, sandalwood, lavender, patchouli and musk. It’s earthy, fruity and floral, and ideal for everyday wear.

ShopMissoni fragrances for menatAmazon.

Aramis

(Image credit: The Perfume Shop)

Aramis

(Image credit: The Perfume Shop)

Another Estee Lauder-owned brand, Aramis was originally launched back in 1963. It quickly gained popularity and became the first US men’s prestige fragrance brands to be sold in department stores. Aramis is also credited for its grooming products to make sure men are looking and smelling their best.

T3’s Top Pick from Aramis:Aramis. Aramis’ signature eau de toilette, Aramis is from the wood scent family and has notes of leather, sandalwood, oakmoss, sage, thyme, cumin and bergamot. It has undertones of spice and herbs, and is a nice everyday fragrance.

ShopAramis fragrances for menat The Perfume Shop.

Hackett London

(Image credit: Hackett London)

Hackett Essential

(Image credit: Hackett London)

Hackett London isn’t a completely ‘unknown’ brand but it’s one you might not consider for fragrances, as it’s commonly known for its collection of men’s clothing, shoes and accessories. Currently, the brand has three fragrances under its belt: Essential, Absolute and Bespoke.

T3’s Top Pick from Hackett London:Hackett Essential. Dressed in an ink blue bottle, Hackett Essential is refined and fresh. It has layers of pink pepper, amber, tonka bean, bergamot, lavender and pineapple, so it’s extremely fruity and floral.

ShopHackett London fragrances for menat Hackett London.

Malin + Goetz

(Image credit: Selfridges)

Malin + Goetz Dark Rum

(Image credit: Selfridges)

T3’s Top Pick from Malin + Goetz:Dark Rum. For something a bit edgy, the Malin + Goetz Dark Rum is part of the ‘Vices’ collection. It has rich, spicy and warm notes, including plum, anise, leather, vanilla, amber, bergamot, milk and (unsurprisingly) rum.

ShopMalin + Goetz fragrances for menat Selfridges.

Today’s best Men’s Cologne dealsLow Stock$14.03$5.90View$9.90View$11.89ViewShow More DealsWe check over 250 million products every day for the best prices

Today’s best Men’s Cologne dealsLow Stock$14.03$5.90View$9.90View$11.89ViewShow More DealsWe check over 250 million products every day for the best prices

Today’s best Men’s Cologne deals

Low Stock$14.03$5.90View$9.90View$11.89View

Low Stock$14.03$5.90View

Low Stock

Low Stock

Low Stock

Low Stock

Low Stock

$14.03$5.90View

Jovan Black Musk by Jovan…

Walmart

$14.03$5.90View

$14.03$5.90

$5.90

$9.90View

$9.90View

Jovan Black Musk/Jovan…

Amazon

Prime

$9.90View

$9.90

$9.90

$11.89View

$11.89View

Cuba City New York for Women…

SHOP SIMON (formerly Shop…

$11.89View

$11.89

$11.89

Show More Deals

Show More Deals

We check over 250 million products every day for the best prices

We check over 250 million products every day for the best prices

Samsung Galaxy S25 family leaked

Samsung Galaxy S25: every leak, rumour and spec we’ve heard before the launch eventThis is everything we’ve heard about the new handsets

This is everything we’ve heard about the new handsets

Astropad Bookcase – girl reading

This case turns your iPhone or Android phone into an e-reader, but there’s a catchActually, there are a couple…

Actually, there are a couple…

The Fragrance Shop Black Friday deals

I own a four-figure fragrance collection – these are the three Black Friday deals from The Fragrance Shop I’d buyBlack Friday is the best time to add to your fragrance collection – here’s what I’m buying

Black Friday is the best time to add to your fragrance collection – here’s what I’m buying

Creed fragrances

9 best Creed fragrances for men 2024: timeless scents to make a lasting impressionCreed is the ultimate destination for luxury fragrances

Creed is the ultimate destination for luxury fragrances

Best men’s autumn fragrances 2024

9 best autumn fragrances for men 2024: woody, spicy and cosy fall-inspired scentsFrom Tom Ford to YSL, here are the best men’s colognes and aftershaves for autumn

From Tom Ford to YSL, here are the best men’s colognes and aftershaves for autumn

The Superdry Real 01 fragrance

I tried Superdry’s new fragrance – and I can’t believe it costs so little!This sub-£50 bottle is a must-have in your fragrance collection

This sub-£50 bottle is a must-have in your fragrance collection

Jo Malone fragrances

9 best Jo Malone fragrances for men 2024: beautifully crafted scents that ooze with charmWant to be the best smelling guy in the room? Jo Malone is the place to look

Want to be the best smelling guy in the room? Jo Malone is the place to look

Amber Oracles

Creed unveils latest addition to men’s fragrance portfolio, Amber UniverseTwo luxury fragrances at the same time? You’re spoiling us, Creed

Two luxury fragrances at the same time? You’re spoiling us, Creed

Dyson Chitosan

I tried Dyson’s Chitosan hair products for two weeks and the results were surprisingDyson’s Chitosan styling range is the first of its kind – but is it any good?

Dyson’s Chitosan styling range is the first of its kind – but is it any good?

Higher Dose Red Light Hat

Higher Dose Red Light Hat review: a daily habit for stronger hairWearing this red light hat for 10 minutes a day can help strengthen and regrow hair over time

Wearing this red light hat for 10 minutes a day can help strengthen and regrow hair over time