TechPhonesiPhonesA super-charged Siri could take iPhone, iPad and other Apple devices to another levelImagine Siri, but good. Apple’s working on some serious AI improvements to its personal digital assistantWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechPhonesiPhonesA super-charged Siri could take iPhone, iPad and other Apple devices to another levelImagine Siri, but good. Apple’s working on some serious AI improvements to its personal digital assistantWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Imagine Siri, but good. Apple’s working on some serious AI improvements to its personal digital assistant

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Apple)

Siri

(Image credit: Apple)

Appleis getting Siri-ous. Siri, the personal digital assistant that so many of us wish were better, is at the heart of Apple’s AI strategy and is expected to get a massive boost in its abilities this year. While some of its best performance will inevitably be on theiPhone 16, the improvements should make Siri better across existing devices too.

That’s not to say ChatGPT or similar systems are perfect; far from it. But the future is clearly more conversational than app-based, and Apple knows it. So it’s putting serious resources into improving its digital assistant. According to the NYT, that’s partly why the Apple Car got canned: Apple has significantly reorganised its operations and has pulled talent from other parts of the firm to sort Siri and innovate in AI.

What can we expect from Siri in 2024?

This is bread and butter stuff, but it’s no less important: it’s the everyday stuff where critics like me feel Siri is weak, and I’d much rather have a Siri that can do the everyday stuff than one with great generative AI features that can’t add an appointment to my calendar or understand what I’m saying.

One of the key differences between Apple and rivals is that Apple’s AI is expected to run locally, not on faraway servers. That should mean better performance as well as privacy protection, but it’ll also mean you’ll need more processing power to get the best from it. And of course, Apple just happens to be preparing more powerful iPhones for launch later this year.

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