LuxuryStyleAdidas launches brand new label with Wednesday star Jenna OrtegaThe brand’s first new label in five decades, Adidas Sportswear, is “built for everyday movements and occasions.“When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
LuxuryStyleAdidas launches brand new label with Wednesday star Jenna OrtegaThe brand’s first new label in five decades, Adidas Sportswear, is “built for everyday movements and occasions.“When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The brand’s first new label in five decades, Adidas Sportswear, is “built for everyday movements and occasions.”
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Adidas)
(Image credit: Adidas)
After teasing the collaboration with the star ofNetflixviral hit Wednesday, Jenna Ortega, yesterday, Adidas announced the launch of its first new label in five decades, Adidas Sportswear. The new line is chockfull of sports-inspired pieces” built with comfort at its core for everyday movements and occasions”, Adidas says.
Jenna Ortega’s fronting the Spring Summer 23 athleisure collection is no surprise. Her runaway success with the Adam’s Family spinoff series and subsequent interviews and press appearances cemented her as a next-generation icon unapologetically expressing all she is and all she stands for.
“The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others,” Jenna Ortega shared, “I am a huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.”
(Image credit: Adidas)
(Image credit: Adidas)
The adidas Sportswear collection offers specific performance technologies “through simple cutlines, colourways and stripped-back design details, with comfort running through its every fibre,” Adidas explains. The two highlights of the new collection are the AVRYN shoes and the Tiro Suit, both of which blend in with the athleisure lifestyle while helping wearers stand out from the crowd. Key details include:
(Image credit: Adidas)
(Image credit: Adidas)
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