ActiveAdidas x PlayStation 5 collab results in awesome Spider-Man 2 training shoesInject some Venom into your workout with the Ultra 4D sneakers and Spidey-themed apparelWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
ActiveAdidas x PlayStation 5 collab results in awesome Spider-Man 2 training shoesInject some Venom into your workout with the Ultra 4D sneakers and Spidey-themed apparelWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Inject some Venom into your workout with the Ultra 4D sneakers and Spidey-themed apparel
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Adidas)
(Image credit: Adidas)
Adidas has teamed withSonyto celebrate the release of Marvel’s Spider-Man 2, which will be available forPlayStation 5on 20 October. The partnership has resulted in a new range of Spider-Man training shoes, football boots and clothing.
In this shoe, Venom’s black amorphous, liquid-like form can be seen to extend beyond the lattice sole and creep up the sides, covering some of the instantly recognisable Adidas three-stripe and around the heel.
Naturally, there’s plenty of red and blue in the colourway, while the unique Adizero 12.0 football cleat features Spider-Man’s iconic web design along the flanks. Whether or not this helps the ball stick to the wearer’s feet is yet to be seen.
(Image credit: Adidas)
(Image credit: Adidas)
Adidas says it will also release sweatshirts, compression tights and more, made for gamers and athletes alike. Plus, to complete a perfect marketing circle, Adidas products can also be seen on the citizens of Marvel’s New York in the game.
Shane Jochum, senior director of market strategy and partnerships at Adidas, said: “The connection between Marvel’s Spider-Man 2 and this collection is so special and allowed us to really play with so many design aspects of Marvel’s New York, on apparel and in game.
“It’s been amazing to see the creative design come to life within the new video game, and we’re excited to see athletes and fans game in style.”
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This isn’t the first time Adidas has tapped into the MCU, as several Major League Soccer teams have also featured some very recognisable prints. Atlanta United FC, for example, teamed up with the childhood cancer charity and Childhood Cancer Awareness month with an Avengers-inspired print on its shirts.
Plus, MLS teams all wore Captain America pre-match jerseys during Independence Day celebrations this year. The Captain America shield is emblazoned across each jersey, making it pretty much impossible to miss.
TOPICSadidas
TOPICS
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