Home LivingAI-generated Coke flavour released – is it the “real thing” or just a gimmick?Coca-Cola Y3000 has been created with AI prediction software – apparently we’ll all be drinking it in the futureWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Home LivingAI-generated Coke flavour released – is it the “real thing” or just a gimmick?Coca-Cola Y3000 has been created with AI prediction software – apparently we’ll all be drinking it in the futureWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Coca-Cola Y3000 has been created with AI prediction software – apparently we’ll all be drinking it in the future
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Coca-Cola)
(Image credit: Coca-Cola)
Coca-Cola has used artificial intelligence to create a new, limited edition flavour.
Generative AI was also used in developing the can and bottle design.
“With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experiences to explore the future.”
We don’t quite know exactly what the future tastes like as the brand doesn’t say and we haven’t had a chance to taste the flavour ourselves yet. However, according to the official website it should be served ice cold – which could be tricky in the future itself, considering how quickly the planet is heating up.
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It’s all mainly a gimmick, of course, but also a bit of fun. Coca-Cola adds QR codes to its Y3000 packaging that’ll take consumers to related interactive experiences.
It’s still unclear how AI can help us across our daily lives, but food and drink creation isn’t a bad shout. We could easily imagine computational algorithms being used to suggest different flavour and ingredient combinations more widely – even giving us personal recommendations on beverages on repeated uses of a vending machine, for example.
Coca-Cola also plans to match its new Coke Y3000 drink with streetwear that’ll be released in the autumn, so we can even look the part.
So maybe this will be what we’re drinking and wearing in the real year 3000 – as long as the human race makes it that far, that is.
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