EntertainmentStreamingAmazon Prime Video ads tier comes with another unpleasant surprisePrime Video is no longer what it used to beWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentStreamingAmazon Prime Video ads tier comes with another unpleasant surprisePrime Video is no longer what it used to beWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Prime Video is no longer what it used to be
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Future)
(Image credit: Future)
Users now have to pay an additional fee for the best quality experience.
Streaming entertainment has taken over our televisions, but the heady days of affordable high-quality content seem to be in the rear-view mirror.
NowAmazon’sPrime Videois the latest to make a change.
In the past year we’ve seen prices ratcheted up and the introduction of cheaper tiers, a confusing dichotomy where the biggest andbest streaming servicesappear to be giving with one hand and taking away with the other.
That certainly seems to be the case with Amazon’s Prime Video service. In September 2023Amazon confirmedthat it would be adding adverts into its Prime Video service. Not that it was adding a cheaper ad-supported tier (which is whatNetflixdid), but that it was adding advertising to the service that you’re already paying for.
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For home cinema fans, or those with thebest televisions, this is a huge blow, because the great streaming service that seemed free, will now cost you an extra £/$35.88 a year if you want to get the best quality out of it. That’s on top of the Prime subscription that you already pay.
If you paid for Prime Video as a standalone service (without the other Prime benefits) then your £5.99 / $9 monthly subscription cost remains unchanged, but you still have to pay extra to remove the adverts and get top quality back.
Amazon’s justification for the introduction of adverts was to support the commissioning of new content. It perhaps reflects the state of the streaming industry in 2024 when there are more services and increased competition for new programming. While the streaming boom has opened up access to more content than ever, we all now face difficult choices when deciding exactly where to spend our subscription money.
Today’s best Amazon Prime Video dealsAmazon Prime Video - Free TrialViewatAmazon Prime
Today’s best Amazon Prime Video dealsAmazon Prime Video - Free TrialViewatAmazon Prime
Today’s best Amazon Prime Video dealsAmazon Prime Video - Free TrialViewatAmazon Prime
Today’s best Amazon Prime Video deals
Amazon Prime Video - Free TrialViewatAmazon Prime
Amazon Prime Video - Free TrialViewatAmazon Prime
Amazon Prime Video - Free TrialViewatAmazon Prime
Amazon Prime Video - Free Trial
Amazon Prime Video - Free Trial
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