EntertainmentStreamingAmazon Prime Video just got a cool free streaming upgradePrime Video subscribers are going to love itWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

EntertainmentStreamingAmazon Prime Video just got a cool free streaming upgradePrime Video subscribers are going to love itWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Prime Video subscribers are going to love it

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Amazon)

Amazon Prime Video streaming service app icon shown on a mobile phone

(Image credit: Amazon)

Good news for those who subscribe toAmazon Prime Videocomes courtesy of the fact that Watch Party, the feature that allows streamers to watch content with a select group of their friends or family, is now rolling out toalldevices that support the Prime Video app.

Amazon PrimeVideo is one of thebest streaming serviceson the market, so the addition of this functionality upgrade will help take its offering up a level for many people. So, what’s changed?

I personally watch thevast majorityof Amazon Prime Video content on my 55-inchLG C1 OLED TV, and if I were to hold a communal watch-a-long with Watch Party it is on that TV that I’d want to do it. This new development indicates that will now be possible.

(Image credit: Amazon)

Amazon Prime Video Watch Party

(Image credit: Amazon)

Watch Party is increasingly important

I really think these communal watch functions are becoming more and more important to subscribers, as the current cost of living crisis means going to the cinema for many is becoming a rare treat, rather than a weekly event.

Watch Party, though, lets you replicate a bit of that communal watching experience but from the comfort of your own home, watching content you’ve already paid for with your friends or family.

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Disney+ also has this communal watching feature, called GroupWatch, and for me at least I feel any streaming service that wants to be taken seriously should have a similar feature.

The age of streaming and a la carte content has been great for choice, but not so much for communal watching experiences, as people watch the latest episode of new TV shows or movies whenever they want, not at the time it is broadcast, like in the old days of cable TV.

And, with the competition between streaming services increasing continuously right now, any extra string in a bow will be useful for retaining and gaining subscribers.

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