EntertainmentStreamingAmazon Prime Video to get its biggest shake up in yearsPrime Video will start to show ads as part of a normal Prime subscriptionWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentStreamingAmazon Prime Video to get its biggest shake up in yearsPrime Video will start to show ads as part of a normal Prime subscriptionWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Prime Video will start to show ads as part of a normal Prime subscription
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Amazon)
(Image credit: Amazon)
Amazonwill soon introduce adverts to its Prime Videostreaming serviceand you’ll have to pay more to avoid them.
For many years, even before the name changed from Lovefilm to Prime Video, Amazon’s service has been available for free as part of Prime membership. That meant, for one flat fee you could get unrestricted streaming access to all the shows and movies, as well as free same- or next-day deliveries, access to exclusive deals onAmazon Prime Day(and Prime Day 2), and a whole stack of other benefits.
But that is about to change. Aspreviously rumoured,Amazon PrimeVideo content will include commercials from “early 2024”. The company says that it plans for fewer ads than conventional TV broadcasters, but you won’t be able to avoid them.
That is, unless you pay an additional $2.99 per month (UK pricing is yet to be announced). Doing so will effectively allow you to continue enjoying the service ad-free, as you do now.
This will kick off in the US, UK, Canada and Germany initially, then follow in France, Italy, Spain, Mexico and Australia later in the year.
“We will email Prime members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like,” saidAmazon on its news site.
In many ways, this is not a massive surprise. Prime Video’s streaming rivals, such asDisney+ andNetflix, each have ad-supported tiers, so it was inevitable that Amazon would follow suit.
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And, in comparison, less than $3 per month extra seems fair. Prime members still get a great added benefit in the amount of content available on the platform, even with advertising.
Prime Video’s new tiered structure isn’t the only change to hit Prime members recently. Amazon has also added a fee to some Prime deliveries, with same-day items under £20 now incurring a £1.99 delivery charge.
It’s not much, to be honest, and plenty can’t get same-day deliveries in their areas anyway, but it’s a clear indication that the retailer is finally looking to make a little on the side of what has been an unbelievable offer over the years.
Today’s best Amazon Prime dealsAmazon Prime Video - Free TrialViewatAmazon PrimeAmazon Prime - Monthly$14.99/mthViewatAmazonAmazon Prime - Yearly$139/yearViewatAmazon
Today’s best Amazon Prime dealsAmazon Prime Video - Free TrialViewatAmazon PrimeAmazon Prime - Monthly$14.99/mthViewatAmazonAmazon Prime - Yearly$139/yearViewatAmazon
Today’s best Amazon Prime dealsAmazon Prime Video - Free TrialViewatAmazon PrimeAmazon Prime - Monthly$14.99/mthViewatAmazonAmazon Prime - Yearly$139/yearViewatAmazon
Today’s best Amazon Prime deals
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Amazon Prime Video - Free TrialViewatAmazon Prime
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Amazon Prime - Monthly$14.99/mthViewatAmazon
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Amazon Prime - Yearly$139/yearViewatAmazon
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