TechAn Apple search engine could provide a real alternative to GoogleApple is rumored to be developing its own search engine and that’s a good thing, not just for Apple users but for the whole industryWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechAn Apple search engine could provide a real alternative to GoogleApple is rumored to be developing its own search engine and that’s a good thing, not just for Apple users but for the whole industryWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Apple is rumored to be developing its own search engine and that’s a good thing, not just for Apple users but for the whole industry

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Future)

Apple search

(Image credit: Future)

WithWWDCnow just days away the rumor mill is spinning, and one interesting rumor is thatAppleis developing its own search engine.Googleis now so synonymous with search that it’s often used as the verb. Most people would say, ‘just Google it’, rather than ‘search the internet’ and that’s not always good for the market.

Once upon a time, there were lots of options when it came to search engines. Yahoo, Alta Vista, Teoma, and who could forget Ask Jeeves (now ask.com)? But since its launch in 1998, Google has grown and grown, mostly because it was the best.

There are, of course, still plenty of other options for search, like Bing, DuckDuckGo and Yahoo but the idea of an Apple search engine is interesting. According to our sister site,Tech Radar, blogger Robert Scoble included a search engine in a list of announcements he expects from Apple this year, based on conversations with sources and some deduction.

(Image credit: webdesignmuseum.org)

Ask Jeeves browser from 2000

(Image credit: webdesignmuseum.org)

Apple (like Google) has been focusing on securing users' privacy, so pointing its Safari browser to a third-party search engine like Google has long been a sticking point.

If this really does happen Safari users are still likely to get the choice as to whether they will use it but I imagine many will. If you’ve already bought into the Apple ecosystem, it makes sense. Could it ever reach the heights of Google? I’d never say never with Apple.

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