TechPhonesiPhonesApple insider shares iPhone 15 infoRespected Apple tipster shares details on iPhone 15 rangeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesiPhonesApple insider shares iPhone 15 infoRespected Apple tipster shares details on iPhone 15 rangeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Respected Apple tipster shares details on iPhone 15 range
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
Tim Cook hasn’t even sat down after theiPhone 14launch and the rumour factory is already churning out hot takes about theiPhone 15.
Good because some even better tech is coming; bad because the tech gap between the standardiPhone15 and the Pro and Ultra models – which is what we expect thePro Maxto be called in future – is going to get even bigger.
According to Kuo, it’s all about the ASP.
How Apple might split the iPhone 15 range
ASP stands for Average Selling Price and it’s exactly what it sounds like: the average price we pay for iPhones of every model. And the more of us buy the more expensive models, the higher the ASP and the more money Apple brings in. So to boost sales of the Pro it looks like Apple will continue the process we’ve already seen with the iPhone 14 and iPhone 14 Pro Max, with very sharp differences in tech between the standard models and the Pro ones.
As Kuo puts it: “It’s the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market.”
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
One of the most interesting things Kuo has to say is about Apple’s position versusAndroid: “though hardware innovation has become more challenging and the market has matured, Android camp still poses no threat to Apple in the high-end market due to brand value & ecosystem disadvantages.” In other words, once you’ve invested like I have in Apple’s whole ecosystem – iPhone, Mac,Apple TV, Apple One and so on – then you’re very unlikely to switch to Android. That effective lack of competition means I’m a captive audience for Apple: if it ups the price of the iPhone 15 Pro I’m very unlikely to jump ship to one of thebest Android phonesinstead. And that voluntary lock-in is something Apple seems keen to exploit.
The ultimate full-body gym workout for beginners, according to a fitness expertWant to hit the gym to build strength and muscle, but don’t know where to start? This workout can help
Want to hit the gym to build strength and muscle, but don’t know where to start? This workout can help
Amazon upgrades Kindle Colorsoft already – new model addresses customer complaintsAmazon’s full-colour e-reader fixes a problem that was plaguing its display
Amazon’s full-colour e-reader fixes a problem that was plaguing its display
iPhone 16 vs iPhone 15: all four models compared – should you pre-order today?How do the 2024 iPhone upgrades compare to what was launched last year’s iPhone 15 models?
How do the 2024 iPhone upgrades compare to what was launched last year’s iPhone 15 models?
Did your iPhone alarm go off this morning? If not, you’re not alone – it’s a known issueApple is investigating the problem
Apple is investigating the problem
Apple’s next free iOS update is out, here’s what it adds (and takes away)Apple giveth, Apple taketh away
Apple giveth, Apple taketh away
Finally, you can now get an iPhone with a piece of Viking history insideThe wait is over
The wait is over
This custom iPhone 15 is made with meteorites and alien lifeBecause… why not?
Because… why not?
Apple iPhone 15 review: the best for most peopleThe entry-level iPhone could be your perfect upgrade
The entry-level iPhone could be your perfect upgrade
iPhone 15 Pro Max vs iPhone 14 Pro Max: Time to upgrade?The new standard vs the old favourite
The new standard vs the old favourite
iPhone 15 Pro Max vs Samsung Galaxy S23 Ultra: is Apple or Samsung champion?The best iPhone and the best Android phone go head to head. Which is best?
The best iPhone and the best Android phone go head to head. Which is best?
