TechSoftwareAppsApple Maps may be getting this Google Maps feature (but you won’t be happy about it)The move would see Apple follow Google Maps, Waze and YelpWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechSoftwareAppsApple Maps may be getting this Google Maps feature (but you won’t be happy about it)The move would see Apple follow Google Maps, Waze and YelpWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The move would see Apple follow Google Maps, Waze and Yelp
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Shutterstock)
(Image credit: Shutterstock)
Having resisted adverts for almost a decade, it looks likeAppleMaps will soon tread in the footsteps of rival apps fromGoogle,Wazeand others.
According to the latest subscriber-only version of theBloomberg Power Onnewsletter, Apple is planning to add adverts to search results in theApple Mapsapp next year.
As with mapping apps from Google, Waze and Yelp, the move will likely see Apple show adverts for related local businesses when you search for something. For example, if you search for pizza, you’ll get the usual search results, but above these there could be local restaurants who have paid to appear before their rivals.
Bloomberg’s Mark Gurman writes: “I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year.”
Hopefully these adverts won’t be as obnoxious (and, all too often, irrelevant) as banner ads seen at the top of most website pages. Instead, they are expected to appear alongside regular Apple Maps search results, and ideally they’ll be relevant to whatever is being searched for.
But the tides are shifting. Apple already displays adverts in the search results of its App Store, promoting certain apps above their rivals when relevant keywords are searched for. Apple is also planning to show adverts in the ‘Today’ page of the App Store, and banner adverts are already present in the Stocks and Apple News apps.
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