TechAIApple Music could soon get AI smarts to personalise how you listen on iPhoneApple’s latest purchase is a small company with big ideasWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechAIApple Music could soon get AI smarts to personalise how you listen on iPhoneApple’s latest purchase is a small company with big ideasWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple’s latest purchase is a small company with big ideas
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
It’s always a good idea to see which companiesAppleis buying. Eleven years ago it bought an obscure mobile assistant firm called Siri; four years later it bought the music service Beats Music and its associated headphone division. And now it’s bought AI Music, a firm whose name makes it very clear what kind of business it’s in. And that could be very interesting for theAirPodsusers of the near future – and maybe for users of theApple AR/VRheadset, too.
According toBloomberg, Apple is making fewer acquisitions these days – so the ones it does make are clearly important. And this one “will be used to bulk up Apple’s audio technology.”
What can AI bring to your AirPods?
The story comes from our favourite news source, A Person With Knowledge Of The Matter. According to them, the technology could be used across Apple’s various audio offerings: not justApple MusicorAirPods, butApple Fitness+and maybe even games.
As usual the newly acquired firm has removed its website, but Bloomberg accessed an older version and the firm’s LinkedIn profile to find out more: “The idea is to generate dynamic soundtracks that change based on user interaction,” it reports. “A song in a video game could change to fit the mood, for instance, or music during a workout could adapt to the user’s intensity.”
MacWorlddid some digging too, and unearthed a 2017 interview with AI Music CEO Siavash Mahdavi. The firm aims to “create a remix for someone that connects with them and pulls them into the song"; rather than create new music, it aims to “to shift the way in which music is consumed… Maybe that same song when you play it as you’re about to go to the gym, it’s a deep-house or drum’n’ bass version. And in the evening it’s a bit more jazzy. The song can actually shift itself. The entire genre can change, or the key it’s played in.”
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