TechAudioApple Music’s going all-in on spatial audio for 2024 for a huge audio upgrade2024 will be the year of spatial audio if Apple gets its way: it’s encouraging artists to add a new dimension to their musicWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechAudioApple Music’s going all-in on spatial audio for 2024 for a huge audio upgrade2024 will be the year of spatial audio if Apple gets its way: it’s encouraging artists to add a new dimension to their musicWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
2024 will be the year of spatial audio if Apple gets its way: it’s encouraging artists to add a new dimension to their music
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
Applehas opened a new front in the battle of themusic streaming services: it’s encouraging more artists and record labels to release music inspatial audio. Tracks mixed for spatial audio will get extra weighting so they appear more prominently in search results, and that increased visibility is likely to mean increased royalties too. This could mean a big audio upgrade, because it’s likely to encourage rights owners to re-release older audio in spatial audio too.
What is spatial audio anyway?
The push for spatial audio is all about availability; according to Bloomberg, “Listeners wouldn’t necessarily have to play the Atmos version of a song for artists to benefit. It only matters that the song is offered in that format.”
The move isn’t just about selling hardware; it’s also another shot across Spotify’s bows, as Spotify doesn’t support the format as yet. That, along with Apple’s inclusion of lossless audio without charging extra for it, means that Apple Music stands out from its biggest rival.
It’s an interesting idea but I do worry that musical history may repeat here: every time there’s been a new way to experience music it’s led to a flood of shoddy cash-ins made not with music but money in mind. 3D audio, like 3D movies, can be really great when it’s used wisely and pretty awful when it’s used for no good reason.
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