TechApple planned a major Siri update but then cancelled it due to privacy concernsAmazon’s Alexa could have seen competition with this key featureWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechApple planned a major Siri update but then cancelled it due to privacy concernsAmazon’s Alexa could have seen competition with this key featureWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Amazon’s Alexa could have seen competition with this key feature
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Getty Images / nyc russ / Apple)
(Image credit: Getty Images / nyc russ / Apple)
Applebegan work on a new major update for its virtual voice assistant Siri but decided to cancel the idea over concerns surrounding theiPhonemaker’s privacy rules.
According to over a dozen former employees, Apple does not collect that much data from its products – whether that be Apple Maps, Siri orApple TVPlus – due to a rigorous privacy policy, and therefore, engineers are struggling to innovate on the current suite of Apple services. As a result, it was noted that Apple employees often have to “find creative or costly ways to make up for the lack of access to data.”
Throughout the detailedreport(paywall), it’s noted that theApple Watchsuffered from the same issues and how several add-ons nearly didn’t make it to implementation – most notably, the ‘Raise to Speak’ feature that enables users to raise their wrist to wake the device instead of having to say “Hey Siri”.
“The effort stalled in part because of strict privacy rules that prevented Siri from tying a person’s Apple ID to their voice request. The Apple media products team in charge of the project couldn’t find an alternative way to reliably authenticate users in order to bill them”
Whether or not the Siri purchase feature will eventually return in future is unclear. It’s at least comforting that Apple has explored the option in some way and somewhat refreshing that the tech giant held it back in favour of customer privacy. Imagine if all companies did that.
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Siri is available across the following Apple devices:iPhone,iPad, Apple Watch,AirPods, HomePod, Mac, Apple TV and CarPlay.
Thankfully, Apple has still been rolling out a host ofiPhone and iPad updatesto help make video creation on the device that bit easier. Additionally,Apple’s new chargerhas leaked ahead of time and is looking like it could be revolutionary for iPhone and Apple Watch users.
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