TechPhonesiPhonesApple promotes privacy on iPhone with Ted Lasso’s Nick MohammedA new video and Apple session will raise awareness of the privacy options available to you on iPhone to protect your data, from app tracking and location services to passkeys and emailWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechPhonesiPhonesApple promotes privacy on iPhone with Ted Lasso’s Nick MohammedA new video and Apple session will raise awareness of the privacy options available to you on iPhone to protect your data, from app tracking and location services to passkeys and emailWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

A new video and Apple session will raise awareness of the privacy options available to you on iPhone to protect your data, from app tracking and location services to passkeys and email

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Apple)

Apple privacy video starring Nick Mohammed

(Image credit: Apple)

Applehas pushed its data transparency features across its platforms for some time but with Data Protection Day coming up on Saturday 28th January it is going big. A video starring Nick Mohammed (Ted Lasso) follows ‘A Day in the Life of an Average Person’s Data’ providing a comedy angle to data privacy. Apple is also launching a new Today at Apple session across its stores called ‘Taking Charge of Your Privacy on iPhone’.

The focus of this video and these sessions isn’t about stopping you from sharing your data, but more about being aware of what data you’re sharing and with who. The video is divided into handy chapters, allowing you to skip to the parts that you’re interested in. These include mail privacy protection, app tracking, intelligent tracking protection and Apple Pay / Apple Wallet.

The Today at Apple sessions which start this Saturday (28th Jan) also covers a range of privacy skills, including passwords and passkeys, mail privacy protection, location services, app tracking transparency, safety checks, and the app privacy report.

Understanding location services on iPhone

Some privacy areas that users often ask about involve app tracking and location services. When you first open a new app on youriPhoneyou are now typically presented with a choice regarding your location services preferences.

Apps like the Weather app need your location to give you the right forecast for the area you are in. However, even here you are given the choice of whether to allow your location to be shared while using the app, always or not at all.

There’s also an option to share your precise location which can be easily switched off so that the app can only gain an approximate location. This is probably enough for apps like Weather, but might be too general for car-sharing services like Uber to help drivers locate you.

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(Image credit: Future)

Location services on iPhone

(Image credit: Future)

Register to attend theToday at Apple privacy sessionnow. Events start globally on 28th January and will continue to run as part of the regular schedule.

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