EntertainmentStreamingApple TV owners just got a great free upgrade – from AmazonBrowsing for the best shows on Amazon Prime just got a whole lot betterWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
EntertainmentStreamingApple TV owners just got a great free upgrade – from AmazonBrowsing for the best shows on Amazon Prime just got a whole lot betterWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Browsing for the best shows on Amazon Prime just got a whole lot better
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Amazon)
(Image credit: Amazon)
Good news forApple TV 4Kowners:Amazon’sredesigned interface for Prime Videohas made it to the Apple TV app, making it look much fresher and more importantly, making it much easier to find the good stuff. Moving from Apple’s typically pretty interface to the Amazon page was a bit jarring and felt rather like travelling back in time, but the new design works really well.
I really like the new look. It’s been a long time coming and it’s been a huge project – 18 months of work, Amazon says – because Prime isn’t just one app. It’s onApple TVandFire TV Stick 4K, Android TV,PS5,Xbox Series SandXbox Series X,Rokuand all thebest TVs. That’s a lot of different use cases and a lot of different screen sizes to cater for. Yes, it looks likeNetflix,Disney+orApple TV+. But that’s good, because you’ll feel right at home straight away.
What’s new in Prime Video for Apple TV?
The navigation, which was never Prime Video’s strong point, is vastly improved. You’ve got a simple column of icons at the left for search, home, the Prime Video Store and so on, and there’s aNetflix-style top 10 carousel so you can see what’s trending.
The biggest and most useful difference for me is that it’s now so much easier to see what’s actually included in your Prime Video subscription and what’ll cost extra. You’ll see a blue tick in the description of shows and movies that won’t cost you extra to see, and there’s a shopping bag icon for anything that requires rental or purchase. I reckon that’ll save me about twenty swears a week. There’s still a lot of promoted content and third-party channels that Amazon wants you to sign up for, but it’s not as overwhelming as it was before.
Amazon hasn’t thrown any babies out with the bathwater, though. The brilliant X-Ray feature, which answers those “who’s he again? What else was he in?” questions, is still here and so are your multiple profiles. But there is one downside for Apple TV users, and that’s the lack of support for older models: the 2012, third-gen Apple TV isn’t getting the new interface, although it’ll still have full access to the Prime Video service.
The new Amazon app should be in your tvOS App Store today.
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