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Home LivingSmart HomeApple’s Siri could get more than a massive update: it could get a super-powered friendSiri isn’t going anywhere, but Apple’s robotic devices could come with extra AI powerWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Siri isn’t going anywhere, but Apple’s robotic devices could come with extra AI power
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
Quick SummaryApple is reportedly working on a new digital assistant. It won’t replace Siri; instead it’s designed for Apple’s robotic devices.
Apple is reportedly working on a new digital assistant. It won’t replace Siri; instead it’s designed for Apple’s robotic devices.
Apple is reportedly working on a new digital assistant. It won’t replace Siri; instead it’s designed for Apple’s robotic devices.
Apple is reportedly working on a new digital assistant. It won’t replace Siri; instead it’s designed for Apple’s robotic devices.
We won’t see it atApple’s “Glowtime” iPhone event on 9 September. ButAppleis reportedly working on a new personal assistant – not to replace Siri, but to hang out with them in your home.
Siri will remain as your personal digital assistant on devices such as theiPhone16 and M-series Macs such as the imminent M4 Macs, and with the arrival of Apple Intelligence in the next versions ofiOS, iPadOS and macOS Siri should become considerably smarter and more responsive. But Apple is reportedly creating a second, separate digital personality. If this were a movie, Siri would be Wall-E and the new personality would be Eve.
Why Apple’s maybe making a second Siri
According toBloomberg’sMark Gurman, Apple is working on a “humanlike” interface that’s based on generative AI technology. It’s being designed with Apple’s rumoured robotiPadin mind, an iPad that can move around, and it’s also intended to be the main way you communicate with future Apple robotics devices.
There’s a slight problem with that, though. As Gurman says, “the technology is going to be incredibly expensive for both Apple to build and for consumers to buy”.
That’s assuming that this ever becomes a product. As Gurman himself admits, some Apple insiders “say it’s an exaggeration to describe robotics as some major new frontier that the company will be able to conquer.” This could be another Apple Car, a project that Apple chucks staff and cash at for several years without actually shipping a finished product.
Whatever Apple’s planning for the longer term, the current focus is Apple Intelligence – and we’ll see much more of that at the Apple event on 9 September. Hopefully we’ll also get an announcement that Apple has reconsidered its US-only stance for its AI features, because without it the iPhone 16 feels like a relatively minor upgrade.
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