TechVRApple’s taking it slow with the Vision ProApple’s AR/VR headset isn’t expected to sell millions of units – to begin with, at leastWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechVRApple’s taking it slow with the Vision ProApple’s AR/VR headset isn’t expected to sell millions of units – to begin with, at leastWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple’s AR/VR headset isn’t expected to sell millions of units – to begin with, at least
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
It looks likeApplehas taken a virtual reality check: according to a new report it has reduced its sales expectations for theVision Prodramatically downwards. The headset was initially expected to sell many millions of units, but Apple would now be happy with half a million. It seems that for now, Apple is okay with having thebest VR headseteven if it won’t immediately be a best-seller.
That’s according to the latest Power On newsletter from Bloomberg’s MarkGurman, who reports that Apple’s initial sales expectations were in the high single-digit millions, but have since been revised downwards multiple times to around 400,000 or 500,000 units in the first year.
That’s considerably less thanSony’sPSVR 2, which had sold around 600,000 headsets within six weeks of launch. But then, Sony’s headset doesn’t cost three and a half grand.
Slow and steady wins the on-your-face race
According to Gurman, Apple is taking it easy with the Vision Pro rollout. Apple is expected to release the Vision Pro in early 2024 in the US, and while you’ll be able to order one online Apple would much rather see you face to face. That’s because Apple will be creating “Vision Pro experiences” in its stores and using face-scanning apps to try and sell you more stuff over and above the headset itself. The experience zones will come to major metropolitan areas first.
There’s no indication of when the Vision Pro will go on sale in other countries beyond “later next year”; Apple is clearly using the US as a testing ground to see how well the Vision Pro will sell and to tweak its approach when the headset launches in other markets.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
My most anticipated Apple TV+ show gets another tantalising teaserThe Studio gets a minute tease
The Studio gets a minute tease
Build bigger arms in just 30 minutes with this 5-move dumbbell-only workoutIt’ll leave the biceps and triceps popping!
It’ll leave the biceps and triceps popping!
