TechTvsCheaper Apple TV might be coming later this year, says analystApple looking to compete more with Amazon Fire and Google ChromecastWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechTvsCheaper Apple TV might be coming later this year, says analystApple looking to compete more with Amazon Fire and Google ChromecastWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple looking to compete more with Amazon Fire and Google Chromecast
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: AdrianHancu / Getty Images)
(Image credit: AdrianHancu / Getty Images)
Appleis set to release a new updated version ofApple TVlater this year that will look to challenge competitors with a reduced price, if a new report is to be believed.
It’s also looking to compete further with the likes ofGoogleChromecast, Roku andAmazon’sFire TV. The most recent Apple TV model was released in April 2021 and is available with 32GB at $179 / £169 AU$249 and with 64Gb at $199 / £189 / AU$279.
T3 has reached out to Apple for comment.
“Apple will launch a new version of Apple TV that improves cost structure in 2H22,” said Kuo. “I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.”
While Apple has not revealed any official figures regarding the number of Apple TV Plus subscribers there are, it did reportedly state to the International Alliance of Theatrical Stage Employees in July 2021 that it has fewer than 20 million subscribers in the US and Canada (viaVariety).
WithDisney Plusgrowing to 137.7 million subscribers andNetflixstagnant at 222 million, Apple clearly wants a bigger piece of the pie. It’s worth noting that a three-month subscription to Apple TV Plus is included when you buy an Apple TV device.
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More recently, Apple revealed that it will reintroduce amuch-loved featureforiPhoneandiPadthat allows users to change the playback speed of songs within Apple Music.
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