The popular tech brand is aiming to improve the quality on offer at more affordable price points
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(Image credit: Nothing)
(Image credit: Nothing)
Nothing are undoubtedly one of the most popular brands in tech right now. Heck, they even took home the coveted and prestigiousT3 Awardfor Brand of the Year earlier this summer.
The company is described as a subset team within the larger organisation, so don’t panic. The same top quality, innovative Nothing products will be coming from the brand as a whole, with some of that trickling down into cheaper devices.
And they’re certainly starting strong. According to thelaunch video, the brand will unveil asmartwatchand a pair of earbuds before the end of the year. That’s a big deal.
Sure, Nothing have made some earbuds before – even theNothing Ear (stick), which is relatively affordable. But a smartwatch? That’s a new product category altogether.
It’s interesting to see this launch on the more affordable side of the Nothing brand. Most companies would enter a new product category at the top end, offering the best version of the product they could, before porting that technology down to lower price tiers. Unless we’re also going to be treated to aNothing Watchin the premium tier, that’s not the case here.
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There’s currently no indication of specs for either device. We’d expect to see the minimalist Nothing design language on show, though. I’d also expect the device to run Wear OS, for maximum integration with theAndroid-running phone.
Regardless, we won’t have long to wait and find out. While nothing more specific than “later this year” was given for the launch date, that limits us to a maximum of four months. Keep your eyes peeled – you won’t want to miss this.
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