AutoVehicle TechDoes the hugely updated CarPlay suggest an Apple car is still in the works?Apple’s takeover of the entire dashboard is a taster of what’s to comeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
AutoVehicle TechDoes the hugely updated CarPlay suggest an Apple car is still in the works?Apple’s takeover of the entire dashboard is a taster of what’s to comeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple’s takeover of the entire dashboard is a taster of what’s to come
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
Appleused its recentWWDCsoftware event to show off a hugely updated version of theCarPlayvehicle infotainment system.
This got me thinking about Project Titan, Apple’s car initiative that has trundled along the long and winding road to reality for about seven years now, without us seeing a single glimpse of what the vehicle might actually look like.
Project Titan has ebbed and flowed over the years since, grown and shrunk as cash was invested then taken away, lead engineers came and went, executives made it a priority then shifted their attention to something else. Something more achievable.
My gut feeling is that Apple no longer wants to build a car for itself, in the way Tesla does – a strategy that eventually paid off for Elon Musk, but not without extended flirtation with bankruptcy. Apple might still want to design a car and have someone else assemble it, as Foxconn builds iPhones and Magna builds cars for BMW, Mercedes, Toyota and others. But this new version of CarPlay makes me think Apple is back to building automotive software for the benefit of others.
(Image credit: Apple)
(Image credit: Apple)
Despite its market-leading smartphone, tablet and laptop displays, Apple isn’t interested in building the hardware of an infotainment system – no matter how much I’m sure it would love to see a little Apple logo at the foot of the main display. It instead wants to introduce CarPlay to the blank canvas of someone else’s dashboard, loaded into the driver’s iPhone like a Trojan horse.
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Like how Polestar is all-in onGoogle’sAndroid Automotive(although will be adding CarPlay on top of that soon), car companies will first surrender their interior tech to Apple. After that, and proving it’s a success, they might be willing to hand over their ADAS driver assistance systems too.
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