LuxuryStyleFor sale: Nike shoes, never wornNike .SWOOSH just dropped the ultimate shoes you’ll never wearWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
LuxuryStyleFor sale: Nike shoes, never wornNike .SWOOSH just dropped the ultimate shoes you’ll never wearWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Nike .SWOOSH just dropped the ultimate shoes you’ll never wear
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Nike)
(Image credit: Nike)
Have you ever wished your trainers could “remove the barriers of physical product”? Then the .SWOOSH Our Force 1 (OF1) are for you. The first virtual collection from Nike’s .SWOOSH brand of digital creations has gone live, selling digital renders of trainers. I feel so very old.
There are two versions of the digital-only product. The OF1 is available in the Classic Remix box or the New Wave Box, and each one contains a digital Our Force 1 version of Nike’s iconic Air Force 1, which could be any of the classic designs made between 1982 and 2006 for the Classic box or from 2007 or later for the New Wave one. Each OF1 box is $19.82, which is roughly £16.
If like me you remember when trainers were things you put on your feet, there is a link to physical products too: Nike has previously said that it doesn’t see its Web 3.0 virtual products as “the end of the purchase journey” but the beginning of it; as Vogue Businessreportedat the .SWOOSH launch a couple of months ago, “a virtual shoe might enable holders to preorder a physical counterpart, enable token-gated chats with shoe designers or unlock wearability in a favourite game.”
No mean feet
.SWOOSH is Nike’s Web3 play, and it’s designed to attract more traditional fans of the brand than the crypto-crazy early adopters so much Web3 promotion is aimed at. Nike sees it as “the marketplace of the future”, according to Nike Virtual Studios GM Ron Faris, and intends to supplement its virtual creations with “exclusive physical products or experiences.”
If you’re thinking this sounds awfully like in-game Horse Armour or Bored Ape NFTs, it does – but there is already an online market for virtual sneakers, with 3D models of the likes of Nike Air Max 1s going for around $25 that you can 3D print or import into graphics software.
I suspect my complete bafflement at all of this is proof of the late Douglas Adam’s famous dictum that anything invented after you’re 35 is against the natural order of things, but if you know your ALTS from your elbow you can find out more about the OF1 collection on theNikewebsite.
Sign up to the T3 newsletter for smarter living straight to your inbox
Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts
If you ever needed proof that cassette players are back, this is itWe Are Rewind has made a portable tape deck so retro it should appear from nowhere in a DeLorean
We Are Rewind has made a portable tape deck so retro it should appear from nowhere in a DeLorean
PS5 could finally be getting Gears of War and Halo after game-changing decisionThe age of exclusives is coming to an end
The age of exclusives is coming to an end
