LuxuryFormula 1 and LVMH announce landmark partnership - including TAG Heuer, Louis Vuitton and moreSome major brands will soon be sponsoring the F1 motor racingWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
LuxuryFormula 1 and LVMH announce landmark partnership - including TAG Heuer, Louis Vuitton and moreSome major brands will soon be sponsoring the F1 motor racingWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Some major brands will soon be sponsoring the F1 motor racing
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Getty Images / Rudy Carezzevoli)
(Image credit: Getty Images / Rudy Carezzevoli)
Quick SummaryLVMH will sponsor the Formula 1 racing series for ten years.Starting with the 2025 season, expect to see brands like TAG Heuer, Louis Vuitton and Moët Hennessy around the circuit.
LVMH will sponsor the Formula 1 racing series for ten years.Starting with the 2025 season, expect to see brands like TAG Heuer, Louis Vuitton and Moët Hennessy around the circuit.
LVMH will sponsor the Formula 1 racing series for ten years.Starting with the 2025 season, expect to see brands like TAG Heuer, Louis Vuitton and Moët Hennessy around the circuit.
LVMH will sponsor the Formula 1 racing series for ten years.
Starting with the 2025 season, expect to see brands like TAG Heuer, Louis Vuitton and Moët Hennessy around the circuit.
If you’ve ever watched aFormula 1race, you’ll know that branding and sponsorship is a massive part of it. From curbs being painted red and white to match the colours of then-sponsor, Marlboro, to the slew of Rolex hoardings which engulf every track in the modern day, these are strong revenue streams.
Recently, we’d heard rumours that the partnership withRolexwas coming to an end. In its place, many suggestedTAG Heuermay take over – a partnership whichI commendedat the time.
Now, that has been officially confirmed – with a slight twist. The TAG Heuer parent company, LVMH, has today announced the signing of a ten-year partnership with the motorsport giant.
Starting from the 2025 season, LVMH brands will begin sponsoring races in various forms. That includes a range of different companies, including Louis Vuitton, Moët Hennessy and, of course, TAG Heuer.
That’s a massive collaboration. Not only does next year mark the 75th anniversary of the world famous racing series, it stands to be a crucial year for the luxury segment. Several years of buoyant performance have beentestedso far this year, amidst changing tides in key markets like China.
(Image credit: LVMH / F1)
(Image credit: LVMH / F1)
LVMH naturally sits front and centre in those conversations owing both to its size and brand recognition. Putting pen to paper on a ten-year partnership with a major sporting brand is a statement of intent.
Similarly for F1, there will undoubtedly have been conversations about the importance of having well-regarded, aspirational brands alongside the action. Rolex sits among some of the most instantly recognisable brands on the planet, making the task of filling those hoardings significant.
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