ActiveFitness TrackersGoogle confirms the death of Fitbit as we know itDon’t expect a new Fitbit watchWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
ActiveFitness TrackersGoogle confirms the death of Fitbit as we know itDon’t expect a new Fitbit watchWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Don’t expect a new Fitbit watch
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Matt Kollat/T3)
(Image credit: Matt Kollat/T3)
Quick SummaryGoogle has confirmed that it will no longer make Fitbit smartwatches, with the Pixel Watch line taking over.It will, however, continue to release new Fitbit fitness trackers.
Google has confirmed that it will no longer make Fitbit smartwatches, with the Pixel Watch line taking over.It will, however, continue to release new Fitbit fitness trackers.
Google has confirmed that it will no longer make Fitbit smartwatches, with the Pixel Watch line taking over.It will, however, continue to release new Fitbit fitness trackers.
Google has confirmed that it will no longer make Fitbit smartwatches, with the Pixel Watch line taking over.
It will, however, continue to release new Fitbit fitness trackers.
Speaking toEngadget, a Google spokesperson revealed the company’s plans: “Pixel Watches are our next iteration of smartwatch for Fitbit,” they said.
The Pixel Watch 3 and Watch 3 XL devices include Fitbit-branded features and even come with six-months of Fitbit Premium for advanced fitness tracking and data collection. However, if you want an actual Fitbit on your wrist in future, you’ll have to forego some of the smarter capabilities.
“Trackers is where users clearly tell us they want something discreet,” explained the company’s senior director for wearables, Sandeep Waraich, to the site.
“They want longer battery life, they want a simple experience and we are very proud of our Inspire line.”
That suggests there should at least be a replacement for theFitbit Inspire 3in the nearish future. TheFitbit Charge 6could also be updated at some point.
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Fitbit’s future
Still, it’s another sign that the brand once synonymous with fitness tracking is being assimilated into the overall Google picture. We’ve also seen features scrapped,such as wireless payments, in favour of Google equivalents, and even theweb dashboard at Fitbit.comwas shuttered in July.
We’re yet to review the Pixel Watch 3, but from what we’ve seen so far initial signs are good. Whether it’ll be enough to convince the Fitbit community to upgrade though is yet to be seen – especially considering a hefty price difference.
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