TechPhonesAndroid PhonesGoogle Pixel Fold pricing needs to be spot on – or all foldable phones could sufferThe Android manufacturer could revolutionise the foldable phone experience – but only if people can afford oneWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechPhonesAndroid PhonesGoogle Pixel Fold pricing needs to be spot on – or all foldable phones could sufferThe Android manufacturer could revolutionise the foldable phone experience – but only if people can afford oneWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

The Android manufacturer could revolutionise the foldable phone experience – but only if people can afford one

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Dave2D (YouTube))

An impression of what the Google Pixel Fold may look like based on a dummy model

(Image credit: Dave2D (YouTube))

TheGoogle Pixel Foldis widely expected to form part of the Pixel line-up this year. It would be a significant milestone – representingGoogle’s first foray into the world offoldable phones.

Just yesterday, we reported on a YouTube video which featured adummy modelof the handset. Designed for third-party case manufacturers to create their products, the dummy confirmed a few things for us. We garnered some information about case thickness and camera placement, but the most notable takeaway was just how close to market these devices are – these models are usually sent out a few months before an intended release date.

I, for one, am excited. I had been considering their current flagship – theGoogle Pixel 7 Pro– but the opportunity to fuse my favourite parts of that phone with a foldable device seems too good to miss. There is something of stumbling block, though.

But based on the dummy seen in that video, the Pixel isn’t as sleek as those devices. The internal screen is draped in a thick bezel – it’s not the end of the world, but it’s also not what you expect from a handset closer to $2,000 than $1,000.

A recently leakedGoogle Pixel roadmapsuggested that further foldable devices were plannedifthe Pixel Fold proved a market for it. I think they’ve got that entirely the wrong way around. A circa-$1,000 flip phone would do a better job of proving the market for foldable phones because people could afford it more easily.

I don’t think it’s only Google who would suffer from a bad result with the Pixel Fold, either. As the team behind theAndroidoperating system, Google have arguably more skin in the game than anyone. Hypothetically, if they were to lose faith in the foldable phone market, the knock-on effects could be substantial.

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I’m still hopeful that the leaked pricing is incorrect. Even if Google could position themselves around $1,300 – undercutting the Oppo and sitting parallel with slab phone flagships like the upcomingSamsung Galaxy S23 Ultra– it could offer a gateway into the foldable phone world.

And at that price? Sign me up.

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