TechSmartwatchesGoogle’s Pixel Watch has left Samsung in the dust - but Fitbit is floppingGoogle’s smartwatch has been a huge success, but Fitbit isn’t doing so well on its watchWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechSmartwatchesGoogle’s Pixel Watch has left Samsung in the dust - but Fitbit is floppingGoogle’s smartwatch has been a huge success, but Fitbit isn’t doing so well on its watchWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Google’s smartwatch has been a huge success, but Fitbit isn’t doing so well on its watch
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Matt Kollat/Google)
(Image credit: Matt Kollat/Google)
OnlyAppleis doing more numbers, and Google is comfortably ahead ofSamsung: while it’s some way behind Apple’s 27.5% market share, its 8% is more than Samsung. Samsung only has 5.9%.
That’s the good news for Google. The bad is that a lot of its market share is looking rather flakey, because the Google-owned Fitbit isn’t doing so well.
Fitbit doesn’t look so fit
According to the report, Pixel Watches account for 22% of Google’s smartwatch shipments – a very respectable 880,000 Pixel Watches in a single financial quarter. But the rest of that market share is largely made of Fitbits, and they’re not doing as well. Shipments of models such as theFitbit Inspire,Fitbit VersaandFitbit Sensewere down 25% in the same quarter.
There is more good news for Google, however: its impressive global market share was based on smartwatch sales in just nine countries, whereas Samsung sells the Galaxy Watch in over 30 and Apple sells theApple Watchin more than 60 different countries.
That means Google has done even better than the figures suggest, and it means that there are lots of places where Google doesn’t yet sell smartwatches that it might want to target. And I suspect it will. Google’s renewed faith in and focus on its own hardware is very impressive, and if it’s already outselling Samsung who knows what numbers it might do if Google starts selling in more territories.
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