TechCamerasGoPro & Action CamerasGoPro to shake things up this year with two new types of cameraGoPro to move beyond HERO line with more specialised camsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechCamerasGoPro & Action CamerasGoPro to shake things up this year with two new types of cameraGoPro to move beyond HERO line with more specialised camsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GoPro to move beyond HERO line with more specialised cams
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: GoPro)
(Image credit: GoPro)
GoProhas revealed it will move into more specialised cameras, with plans to add two new models to its lineup this year. The HERO line, which has been GoPro’s primary focus for a few years, are do-it-all action cams for any outdoors fan (albeit, extremely feature-rich and capable do-it-all cams). The new strategy is to move towards more specialised models, designed to “appeal to entirely different groups of users”, including professionals.
It’s not a case of total reinvention, however, as Nick also spoke about making use of existing tech in new releases, even referring to new models as “derivatives”. There’s significant expertise to draw on there, and recent innovations such as the all-new GP2 chipset found in the latest flagshipHERO 10 Blackare a source of much pride for the company.
Nick also mentioned “new cloud capabilities and an all-new subscription-based desktop application”, which doesn’t come as a huge surprise. GoPro has been pushing its subscription model increasingly heavily in recent years, with big discounts offered to those who sign up at the same time as purchasing their new camera (check out our ‘Is a GoPro subscription worth it?’ article for more info on that).
The current range includes three HEROs alongside the360-degree MAX. After the HERO 7, GoPro revised its approach of releasing three versions of each new GoPro – Black, Silver, and White. Instead, it continues to offer the two previous flagships in the lineup, which has the benefit of covering those with slightly lower budgets. So alongside the latest HERO 10, you can still purchase theGoPro HERO 9 BlackandHERO 8 Blackvia GoPro direct. The shake-up in approach promises to add some interesting new strings to GoPro’s bow.
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