AutoHyundai reveals huge new holographic head-up display at CESHyundai’s massive new head-up display is for drivers and passengers alikeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
AutoHyundai reveals huge new holographic head-up display at CESHyundai’s massive new head-up display is for drivers and passengers alikeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Hyundai’s massive new head-up display is for drivers and passengers alike
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Kia)
(Image credit: Kia)
Hyundai Mobis, an automotive parts supplier, used CES 2025 to show off a new head-up display that stretches the entire width of the windscreen.
A producer of components for car companies Kia, Hyundai and Genesis, Hyundai Mobis revealed a next generation of head-up display at theCEStechnology show in Las Vegas.
The CES 2025 demo showed how a future HUD could stretch across the entire windscreen(Image credit: Hyundai Mobis)
The CES 2025 demo showed how a future HUD could stretch across the entire windscreen
The CES 2025 demo showed how a future HUD could stretch across the entire windscreen
(Image credit: Hyundai Mobis)
Using a modifiedKia EV9to demonstrate the tech, Hyundai Mobis showed how the driver can be shown their speed, navigation instructions and a live feed from a rear-facing camera, while the front-seat passenger can see a different set of information, such as the local weather. They could even cast video content from their phone to the system, or play games projected onto the windscreen without distracting the driver.
BMW also used this year’s CES to show off a new form of head-up display. That technology is baked into the German company’supcoming iDrive OS X operating system, which will be available on cars coming later this year. However, while BMW’s approach is to project the head-up display interface onto a black strip at the foot of the windscreen, Hyundai Mobis demonstrated how its UI can be projected onto a transparent optical film sandwiched between the glass panes of the windscreen.
Hyundai Mobis said of the technology: “From the outside, the windshield retains the appearance of a standard transparent glass window. However, inside the vehicle, it delivers crystal-clear visuals for both drivers and passengers, even under bright outdoor conditions, thanks to its high brightness and superior colour reproduction.”
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The South Korean company said how the display uses a specialised film embedded with a “holographic optical element” which “utilises the principle of light diffraction to project images and videos directly to the viewer’s eyes.” The technology was developed in collaboration with Zeiss, the German optical company.
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