AutoElectric VehiclesI can’t wait to try the new Apple CarPlay, but I have one major concernApple’s new infotainment system looks great, but I fear it will strip away brand identityWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
AutoElectric VehiclesI can’t wait to try the new Apple CarPlay, but I have one major concernApple’s new infotainment system looks great, but I fear it will strip away brand identityWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Apple’s new infotainment system looks great, but I fear it will strip away brand identity
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Apple)
(Image credit: Apple)
I loveApple CarPlay. When borrowing a car for review, I almost always connect myiPhoneinstead of using the manufacturer’s own infotainment system. I even paid to have CarPlay retrofitted to my own car and use it for every single journey, and can’t wait to try the new versionApplejust revealed.
These show a system that spans every touch screen and display. No longer will CarPlay be restricted to a single screen; instead it’ll appear everywhere, from the infotainment screen, to the driver display behind the steering wheel and hopefully the head-up display projected onto the windscreen too.
It’ll be a comprehensive system, Apple’s images suggest, and I have no doubt it’ll be a slick, intuitive experience that far exceeds the software of even the most creative and deep-pocketed car manufacturers.
But I have a concern. I fear bringing CarPlay to every display – and especially to the instrument cluster – will strip away the car maker’s identity.
Porsche’s new CarPlay interface is little more than a nod to the brand’s iconic dashboards of old, but with three dials instead of the usual five, and the Aston speedometer shares only its colour with the brushed metal dials of an old Vantage. They both feel like half-baked attempts at skeuomorphism; not a charming facsimile evoking memories of a rose-tinted past, nor a bold attempt at something entirely new.
(Image credit: Apple)
(Image credit: Apple)
Car manufacturers had already set out on this course when they began swapping analogue dials for digital display, and now the updated CarPlay will accelerate this transition to homogenised dashboards that offer little to make one car stand out from another.
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It won’t be long before instrument panels and infotainment displays look as alike asAndroidsmartphones, devoid of character when in use and entirely blank when switched off. Children will no longer peer into the cockpits of exotic supercars in a bid to see what the speedometer reads to. That’s why Bugatti still fits theChironwith an analogue speedometer, complete with a scale that reads all the way to an intoxicating 500 km/h.
This sense of identity is also whyBentleyoffers a rotating dashboard, which spins around to hide the touchscreen and replace it with analogue gauges when it isn’t needed. Bentley says this will help future proof its cars, giving owners an opportunity to hide the aged infotainment screen when parked on the manicured lawns of concours events decades from now. Those owners agree, with 70 percent ticking the rotating dashboard box when buying their new car.
Similarly, because CarPlay works best with touch inputs we’ll see cars lose their buttons and knobs. Every car will be controlled in the same way, with broadly the same user interface. Perhaps that’s why BMW isn’t yet among the list of manufacturers gearing up to use the new CarPlay, since that could mean the death of its own iDrive system and the instantly recognisable hardware used to control it.
They can add their own digitised logos and fonts, in the same way Hermès slaps a set of branded dials on theApple Watch. But, as nice as those smartwatches are, the hardware still comes from the same Chinese factory as the regular model. They are not Hermès watches.
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