We test the Coke flavour AI thinks we’ll like in years to come
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(Image credit: Rik Henderson / Future)
(Image credit: Rik Henderson / Future)
Coca-Cola has a habit of mucking around with new flavour combinations and, on the whole, it has been fairly successful. We love a dash of cherry vanilla in our Coke and often seek out new tastes.
However, on a recent trip to New York City I found out that flavours are best left to experts and mixologists, as the latest to be released as part of the company’s Creations collection is pretty foul.
The limited editionCoca-Cola Y3000is available in full fat and Zero Sugar variants and while I only managed to taste the 240 calorie version, I had no compulsion to seek out the other.
I was intrigued to begin with as Y3000 has the unique distinction of being created using artificial intelligence. The brand surveyed customers on “key flavour preferences and trends” and then used its own AI algorithms to come up with a new recipe that we could all be drinking “in the future”.
(Image credit: Rik Henderson / Future)
(Image credit: Rik Henderson / Future)
That’s roughly the flavour too. There’s barely a hint of Cola in it.
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Having already turned to decaffeinated Coke in recent times, for reasons too lengthy to get into now, this is quite a statement. Anyone who’s tried Coca-Cola without sugar and caffeine will know that it’s essentially brown water, but it at least has an essence of the original Coke taste. Y3000, sadly, has not.
There’s also an odd aftertaste I can’t quite shake.
Still, AI doesn’t get everything wrong. We like the design of the label, which was created using generative AI.
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