TechPhonesI’m starting to think that the Nothing phone (1) may be nothing specialThe Nothing Phone design has been revealed a month early to beat the leaks, but I’m feeling… nothingWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

TechPhonesI’m starting to think that the Nothing phone (1) may be nothing specialThe Nothing Phone design has been revealed a month early to beat the leaks, but I’m feeling… nothingWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

The Nothing Phone design has been revealed a month early to beat the leaks, but I’m feeling… nothing

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Nothing)

Nothing Phone reveal image

(Image credit: Nothing)

The much-anticipatedNothing Phonegoes on sale next month (12 July), and its design has been officially revealed a bit early in order to beat the rumour factory. Company founder Carl Pei, who co-foundedOnePlus, wants Nothing to stand out from thebest Samsung Galaxy phonesandbest iPhones; looking at the design it definitely stands out, but I don’t feel like I’m looking at a hit.

It’s interesting, though. While the stripped-down design reminds me very much of those photographiciPhone 13cases that show the phone’s innards, the lighter areas are actually strips that illuminate. That’s nifty, but the design itself feels very techy; very “I built my PC with a window so you can see the GPUs”; very… male. And I’m not sure that’s what the market wants right now.

(Image credit: Nothing)

Nothing Phone

(Image credit: Nothing)

Phones are as much about fashion as they are about tech, so while I’m still very interested in the Nothing Phone’s specs – which so far are still unknown beyond an unspecified Qualcomm Snapdragon and wireless charging, so it’s still possible that they’ll be amazing – I’m not feeling this one’s design. As I wrotepreviously, “Nothing’s goal is to effectively do whatAppleorDysondoes: to have a suite of products with a very distinct visual identity, and to stand out in a market that’s becoming increasingly homogenous.” But to me this doesn’t look like an Apple or a Dyson; it looks very much like one of thebest gaming phones.

Don’t get me wrong. Gaming phones are great. But if you’re looking to make a big splash with a smartphone, the mass market is where it’s at. And when you look at our guide to thebest phones– which are generally the best-selling mass market phones too – every one’s a looker as well as having a serious specification. They’re phones that make you smile, that you’re happy to show off, that you choose to express something about yourself, that make you feel something. And looking at this design, I’m not feeling anything.

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