iPhone 14 Plus sales are low – here's three things Apple needs to do to revive them

TechPhonesiPhonesiPhone 14 Plus sales are low – here’s three things Apple needs to do to revive themThe Plus joins the iPhone 14 in performing worse than expected, while iPhone 14 Pro sales soarWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

The Plus joins the iPhone 14 in performing worse than expected, while iPhone 14 Pro sales soar

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Apple)

Apple iPhone 14 models on white

(Image credit: Apple)

Apple’siPhone 14range was launched a little over a month ago. The standard model was paired with theiPhone 14 ProandiPhone 14 Pro Max, and the first instance of theiPhone 14 Plus, which put the standard hardware in the 6.7-inch housing of the Pro Max.

It’s been a roller coaster month. Sales of the Pro variants have far outstripped expectations, with Apple calling for production lines to switch in order to cope with the additional demand. The vanilla line, on the other hand, has struggled to gain traction.

It’s not good news for Apple, but all is not lost. Here are three things Apple needs to address to revive sales of their iPhone 14 and iPhone 14 Plus.

1. iPhone 14 Plus pricing

While the Plus represents an exciting new frontier for Apple’s standard range, it carries a price tag that befits its hype. Check thebest iPhone 14 dealsfor updated numbers, but currently it will set me back £949 to buy the base model iPhone 14 Plus.

In fact, the only thing that could tempt me is the extra large battery on the Plus. Thanks to all the extra space on offer, the Plus can manage around 7 extra hours of video playback. It’s really the crowning achievement of a device that lacks the flair of the Pro variants.

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The issue is that my iPhone 13 has never run out of battery. Under normal daily conditions – about 90 minutes of YouTube on the train, a few hours of messages and emails, and the odd phone call – it coasts to the end of the day. So while the 14 Plusisbetter for battery life, it solves a problem that didn’t really exist.

2. Competition is fiercer than ever

There’s no question that Apple’s integrated ecosystem makes having aniPhonean incredible prospect. But if you aren’t tied to Apple, there are wealth of phenomenal handsets out there that are ready to fight for your cash.

The recently releasedGoogle Pixel 7 Prooffers stacks of software wizardry and afantastic camera system. It undercuts the iPhone 14 Plus too, so you’ll even save some money. And, if you’re willing to make the change, theGoogle Pixel Watchand upcomingGoogle Pixel Tabletcould change your entireecosystem.

For a more traditional rival, theSamsung Galaxy S22 Ultraboasts a truly exceptional spec sheet. It’s more expensive, but you’re getting a lot more for that price. If you want the most iPhone-yAndroidon the market – and want to save a boat-load in the process – look no further than theNothing Phone (1). It has unmistakable iPhone DNA and you can pick one up for as little as £399.

In fact, even if you want to stay with Apple, there are competitive products offering far better value-for-money. The iPhone 14 Pro may start £150 more expensive than the 14 Plus, but you can sure see where that extra cash goes. An upgraded processor, a better display with ProMotion and Always-On Display, and the infamousDynamic Islandare all present.

3. The delayed release hurt the iPhone 14 Plus

As mentioned earlier, the iPhone 14 range was announced over a month ago. All of the other models were unveiled fairly quickly, but the iPhone 14 Plus was subject to a delayed release. And it hurt it.

Initially, the Plus had a wow factor. A sub-£1000 handset that gave you the real estate of the Pro Max without the internal hardware pushing the price up. Couple that size with the better GPU and battery life and the Plus looked set to be one of thebest gaming phoneson the market.

If I was sat waiting to buy an iPhone at launch, and got the option of waiting three weeks for the Plus, or taking the cheaper standard model, or the up-spec Pro model now, I know what I would have done.

Today’s best iPhone 14 Plus deals$25.84View$518View$1,029.99ViewShow More DealsWe check over 250 million products every day for the best prices

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Apple iPhone 14 Plus - 256GB…