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(Image credit: iOSbetanews)
(Image credit: iOSbetanews)
We’ve seen quite a few folding phones atCES 2022, and some of thebest phonescould give theSamsung Galaxy Z Fold 3a run for its money. But we haven’t seen a foldingiPhone… yet. But that doesn’t meanAppleisn’t thinking about it, or making more prototypes.
A folding iPhone in 2023?
We know Apple has been taking an interest in folding phones, and respected analyst Ming-Chi Kuo suggested a folding iPhone might be possible in 2023 “if Apple can solve the foldable mobile device’s key technology and mass production issues.” But the latest leak suggests there’s more to it than that: Apple isn’t yet convinced that folding phones are here to stay, and even if they are it is adamant that it’s not going to go backwards with the iPhone design. If Apple can’t make a folding phone that looks and feels as good as aniPhone 13, it’s not going to make it at all.
I think we’re seeing what Apple has done again and again: it likes to learn from other companies' mistakes and come to the market late. For example, BlackBerry was the smartphone king when the iPhone launched and its makers dismissed the iPhone out of hand as a pale imitation; this month, BlackBerry gave its phone business the last rites and pulled the plug on its servers.
If there’s one thing we know about Apple it’s that when it enters a market, it plays to win. Rivals underestimate that at their peril.
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