The Japanese sex toy brand, Iroha, introduces its first vibrator using HapticWave technology, and it has a little surprise for music lovers too

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Katie Nicholls / T3)

Iroha Mai review

(Image credit: Katie Nicholls / T3)

T3 Verdict

Reasons to buy+Very good quality silicone+Extremely quiet+Fun settings to play withReasons to avoid-Lacking power-Smaller than many G-spot vibrators

Reasons to buy+Very good quality silicone+Extremely quiet+Fun settings to play with

Very good quality silicone

Extremely quiet

Fun settings to play with

Reasons to avoid-Lacking power-Smaller than many G-spot vibrators

Lacking power

Smaller than many G-spot vibrators

Why you can trust T3Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you.Find out more about how we test.

Why you can trust T3Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you.Find out more about how we test.

Iroha Stick Vibrator deals

182 Amazon customer reviews☆☆☆☆☆

182 Amazon customer reviews☆☆☆☆☆

☆☆☆☆☆

$15.04View

$15.04View

$15.04View

iroha Stick Womens Waterproof…

Amazon

Prime

$15.04View

$15.04

$15.04

We check over 250 million products every day for the best prices

T3

Sex tech is big news. Those who enjoy the journey of self-pleasure have come to expect toys to look and feel like sophisticated pieces of equipment. From LELO’s innovative WaveMotion technology to Womanizer’s revolutionary Pleasure Air, thebest sex toysoffer much to the consumer these days.

The Japanese brand, Iroha specialises in toys for vulva owners. It has a reputation for selling high-quality products that look and feel beautiful, and now it joins the sex-tech revolution with the Iroha Mai, featuring haptic technology called HapticWave.

Haptics is an everyday technology that recreates the sensation of touch via a device. For example, your mobile phone uses haptics to alert you to a notification, or the ‘buzz’ of a game controller is another common use. It’s not new to sex toys either – remote controlled devices (or teledildonics) use haptics, for example. Nevertheless, it’s the first vibrator in the Iroha camp to feature it and this marks a tech progression for the sex-toy brand.

How much of a buzz is this vibrator for sex toy users? And is it worth the £170 price tag? Read on for the full review.

Iroha Mai Tsuru review: price and availability

There are two versions of the Iroha Mai. The peachy Iroha Mai Toki and the white Tsuru, reviewed here. The latter is £170 and available to buy atTenga. The price is pretty premium, and a lot higher than otherbest vibratorson the market.

(Image credit: Katie Nicholls / T3)

Iroha Mai review

(Image credit: Katie Nicholls / T3)

Iroha Mai Tsuru review: design and features

It’s an undisputable fact that Iroha designs beautiful products. Its toys are shaped to look like non-sexual objects, such as shells, birds or petals. Adorably delicate designs are its forte and the Mai is no different. It looks and feels magnificent. Gently curved and crafted in the softest of silicone this is a pleasantly tactile toy that sits comfortably in the hand. It’s also been designed with an anti-dust protective coating to help keep it clean.

The biggest selling point of the Mai is the HapticWave technology housed within, which converts low frequency soundwaves (40-70 Hz) into vibrations. The result, says Iroha, is deeper, more three-dimensional vibrations that you would get with a traditional vibrator and a rotational motor.

Alongside the 10 settings are three levels of intensity and vibration strengths: Low, Mid and High. Hold down the top of the two buttons to switch on/off and to rotate through the settings. Hit the button below to choose intensity.

(Image credit: Katie Nicholls / T3)

Iroha Mai review

(Image credit: Katie Nicholls / T3)

While its aesthetics are certainly charming, how does it fare as a vibrator?

(Image credit: Katie Nicholls / T3)

Iroha Mai review

(Image credit: Katie Nicholls / T3)

Iroha Mai Tsuru review: performance

Like all Iroha sex toys, simplicity rules. The design of the Mai makes it a dream to hold and maneuver and this is important with any sex toy that needs to be inserted. Ergonomically designed angles are gratefully received if you own a vagina. The Mai is easy to position, albeit as with all sex toys, lube is important. The Mai’s moderate size is another advantage for those looking for a gentler experience, while the two-button operation is equally a breeze.

As promised Iroha’s HapticWave technology delivers low, deep sensations. Compared to the crude buzzy rumble of an old-school, motor-based vibrator the Mai is a much more intuitive sensation that feels closer to the natural vibrations of the body.

The 10 settings are also a joy. It’s worth holding the Mai up to your ear and running through the selection before you use it, purely for the pleasure of ‘hearing’ these music and rhythm-based settings. My favourites were the insistent rhythm of Setting 5, Drum Beat and the chilled flow of Setting 8, Relaxed. With many vibrators it’s hard to distinguish between the settings. Not so the Mai, as each has a distant feel, sensation and sound.

All looking good so far. But sadly, there is a flaw. The Mai lacks muscle when it comes to intensity. Unless you enjoy the mildest of sensations then I would recommend skipping straight past the Low vibration strength as it’s almost imperceptible. Even the High strength could benefit from more delivery.

Its lack of power does mean that the Mai sounds as discreet as it looks. You will not hear a peep as it quietly and diligently gets on with the job. It’s easy to clean and the charging base/storage keeps this toy tucked away unnoticed until you reach for it again.

(Image credit: Katie Nicholls / T3)

Iroha Mai review

(Image credit: Katie Nicholls / T3)

Iroha Mai Tsuru review: verdict

The Iroha Mai sits at the luxury end of the sex toy market when it comes to price. Its appearance and the quality of the silicone certainly go some way to justify this. The unique and distinct range of music-based settings are a wonderful surprise and fun to play with, while the HapticWave produces enjoyable vibrations that are low but not harsh.

Today’s best Sex Toys deals$15.05$9.99View$10.81View$16.99ViewShow More DealsWe check over 250 million products every day for the best prices

Today’s best Sex Toys deals$15.05$9.99View$10.81View$16.99ViewShow More DealsWe check over 250 million products every day for the best prices

Today’s best Sex Toys deals

$15.05$9.99View$10.81View$16.99View

$15.05$9.99View

$15.05$9.99View

ID Lubricants Frutopia…

Amazon

Prime

$15.05$9.99View

$15.05$9.99

$9.99

$10.81View

$10.81View

Rose Bear Plush Toy -9.5 ‘’…

Walmart

$10.81View

$10.81

$10.81

$16.99View

$16.99View

BASICS Realistic Anal Dildo…

Lovehoney US

$16.99View

$16.99

$16.99

Show More Deals

Show More Deals

We check over 250 million products every day for the best prices

We check over 250 million products every day for the best prices

Iroha Stick Vibrator: Price Comparison

182 Amazon customer reviews☆☆☆☆☆

182 Amazon customer reviews☆☆☆☆☆

☆☆☆☆☆

$15.04View

$15.04View

$15.04View

iroha Stick Womens Waterproof…

Amazon

Prime

$15.04View

$15.04

$15.04

We check over 250 million products every day for the best prices

T3

Sign up to the T3 newsletter for smarter living straight to your inbox

Get all the latest news, reviews, deals and buying guides on gorgeous tech, home and active products from the T3 experts

Traeger Woodridge Series

Traeger’s new Woodridge pellet barbecues have got me excited for grilling seasonTraeger debuts three new wood pellet grills

Traeger debuts three new wood pellet grills

Nintendo Switch 2

How to watch the Nintendo Switch 2 Direct and what to expectWe should get a deep dive and more details on the Switch 2 in April

We should get a deep dive and more details on the Switch 2 in April

ACEFIT Pro LED headphones

These open-ear headphones could light up your life (and your ears)Samsung isn’t the only tech firm that wants to illuminate your lugs

Samsung isn’t the only tech firm that wants to illuminate your lugs