EntertainmentStreamingIs Amazon Prime worth it? Yes – here’s why I won’t be cancellingAmazon Prime’s price may be increasing, but the subscription service’s value isn’t diminishing – I think it’s improvingWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

EntertainmentStreamingIs Amazon Prime worth it? Yes – here’s why I won’t be cancellingAmazon Prime’s price may be increasing, but the subscription service’s value isn’t diminishing – I think it’s improvingWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

Amazon Prime’s price may be increasing, but the subscription service’s value isn’t diminishing – I think it’s improving

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Getty Images Plus / gorodenkoff)

Couple watching a streaming service from the couch

(Image credit: Getty Images Plus / gorodenkoff)

The conversation all week long has been aroundAmazon raising the price of its Prime subscription service. I wasn’t at all surprised when the extra £1 per month on the UK plan’s price was scheduled from mid-September (following the even steeper price rise in the USA back in February).

But at least that’s ample warning – so you can always trymy money-saving hack of an annual subscription change(that’s what I’ve opted to do) orsimply cancel your Prime subscriptionif it’s no longer for you or just not financially feasible anymore.

That wasn’t all though: in the middle of a DIY project, realising I didn’t have the correct screwdriver size, I ordered one that was delivered same day Saturday before 10pm. Good job, too, as I’m currently self-isolating and can’t go to public places or events until early August, so had no choice but to use a delivery service – and all the others wanted to charge £5 delivery for a slower service.

Amazon Prime is more than just free delivery

(Image credit: Amazon Prime Video)

Miles Gaston Villanueva (Supersonic), Erin Moriarty (Annie January aka Starlight), Antony Starr (Homelander)

(Image credit: Amazon Prime Video)

The thing is,Amazon Primeis more than just a delivery service. To me it’s more like a delivery service with the additional nicety of Prime Video shows added into the mix. There was a point when such shows were a bonus watch (two for me being Man in the High Castle and Sneaky Pete).

But how times have changed. I was thinking it over: having just finished The Boys season 3 and now making headway into the excellent The Terminal List, I’ve had more hours of enjoyment from Amazon’s cheaper streaming service than I’ve received fromNetflix’s twice-the-price plan. Go figure.

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But everything I’ve just pointed out above, not to mention the flash period thatevery James Bond was available on Prime Video, goes to show great value. Add in Prime’s free delivery in tandem with that and you’ve got a subscription service that’s still very good value at £8.99 a month.

(Image credit: Amazon)

Amazon Prime delivery on front porch

(Image credit: Amazon)

I’ve been thinking over the numbers and, while the UK’s Prime subscription cost rise of 11.2 per cent on the monthly plan sounds like a lot, it’s not increased year-on-year at all since 2014.

So if you’ve had the service since then that works out as 1.4 per cent per year over the term. EvenThe Bank of England’s monetary inflation calculatortells me that’s 0.2% lower than inflation over the same term.

Since 2014 it’s not as though Amazon’s service has got worse – in my experience it’s improved, with more quick-delivery items available (often same-day, as cited above) and a no-quibble customer service team when something goes wrong.

For perspective, Amazon’s price rise is a more moderate increase than myRing doorbell subscription’s 40 per cent price hike(also an extra £1 per month), which has already come into effect this month. That’s a much steeper rise for a service that’s far less reliable.

In short: Amazon Prime is still great value. And as a closing thought, I will say that I hope its new CEO, Andy Jassy, will push for a portion of this money back into the company’s staffing to keep those hard workers also in line with inflation and cost of living pressures.

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