TechPhonesAndroid PhonesIs Nothing going to take Android phones to heaven or hell?Nothing Phone promises to be just what the Android phone market needsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesAndroid PhonesIs Nothing going to take Android phones to heaven or hell?Nothing Phone promises to be just what the Android phone market needsWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Nothing Phone promises to be just what the Android phone market needs
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Nothing)
(Image credit: Nothing)
OnePlus, in a scarily short amount of time really, managed to properly challenge the very finestAndroidphones on the market, bringing a genuine dose ofAppleiPhonehype, style and cult togetherness to a quite dry and disparateAndroid phonemarket. During Pei’s early years OnePlus phones became known as “flagship killers” and in his last few years heading OnePlus the brand’s flagships were challenging the absolute best phones on the market, be thatSamsung Galaxy S22 UltraorApple iPhone 13 Pro Max.
So, with Nothing, the potential for delivering what I believe is Pei’s grand vision, an ecosystem of devices that all are seamlessly connected, natural to use and, crucially, affordable to buy, seems great. The big question is, though, is Nothing really the second coming for the smartphone market and others? Or is it a false prophet that is promising a lot that it can’t then deliver?
The Nothing Ear (1) true wireless earbuds, the firm’s first product release.(Image credit: Nothing)
The Nothing Ear (1) true wireless earbuds, the firm’s first product release.
The Nothing Ear (1) true wireless earbuds, the firm’s first product release.
(Image credit: Nothing)
Heaven sent?
There’splenty of reasonsto think that Nothing could be a game-changer for Android phones and smartphones in general.
Firstly, this isthe follow-up firmto OnePlus, which really shook up the Android smartphone market when it appeared. If Nothing can deliver on its goal to deliver a world “where all of your devices are seamlessly connected” with “tech that just works”, it’s got potential to be huge.
Pei has said that less and less differentiation in tech products like phones have left consumers “passionless about technology”, and if Nothing can rekindle that passion I’d expect big things. The cult-like following Pei gathered with OnePlus is evidence that this could be achieved.
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In terms of design, Pei has hired up formerDysondesign executive Adam Bates to create both the Nothing Phone (1) and Nothing OS. That’s exciting as Dyson products in each category they entered really stood out from the crowd in terms of look and style. Could Bates be the Android equivalent of Jony Ive? It would be amazing if so, with the disparate and messy Android market unified through design into an iPhone-rivalling product.
Most importantly, though, if Nothing can complete its core mission, which is “to remove barriers between people and technology”, then hopefully we can see an ecosystem of products that are accessible in terms of financial cost. The cost of living for most people is going up steeply right now, so the idea that you could live a quality, seamlessly connected tech lifestyle for less money is massively appealing.
The Nothing Phone (1) is scheduled for a summer 2022 release, too, so we’re now mere months away from seeing something concrete.
(Image credit: Nothing)
(Image credit: Nothing)
Hell bound?
But the fact of the matter is that for all the points made above, we still don’t know really anything concrete about Nothing Phone (1) or any other future products the company is going to make.
There’sa lotof hype right now about Nothing (and it’s fair to say that is earned from Pei’s history of achievement to date), but aside fromNothing Ear (1)we’ve got nothing tangible to draw on.
Nothing Ear (1) got good reviews across the board but nothing exceptional, so it certainly is a possibility that Nothing Phone (1) could end up the same – a well-designed, stylish and affordable Android phone, but one that doesn’t disrupt the market the same way the original iPhone did. Nothing Phone (1) could just be good not ground-breaking, another Android phone thrown on the Android phone pile.
Further, there are already plenty of brands that offer perfectly good ecosystems of products at affordable price points, too. Realme, Honor, Oppo, Vivo,Xiaomiand more are already offering tablets, laptops, earbuds, phones and more at budget to mid-range price points, for example.
Now, of course, you could argue that these devices aren’t as unified and seamless as the Nothing brand wants its products to be, but can design language and a community focus really transcend Nothing to a higher level and just make everythingclick? It could, but there’s no evidence right now that it will.
We don’t want to see it, but Nothing Phone (1) could launch and be just another well designed and affordable Android phone. Obviously that wouldn’t be the end of the world, but expectation is so high that it would feel massively anti-climatic as I think there’s real desire for the smartphone market to be shook up, as well as for a Apple-style ecosystem of products to be realised that doesn’t cost premium prices.
So, the jury is still out…
Hopefully we can learn more about Nothing Phone (1) soon.
Today’s best Nothing Ear 1 dealsNo price informationCheck AmazonWe check over 250 million products every day for the best prices
Today’s best Nothing Ear 1 dealsNo price informationCheck AmazonWe check over 250 million products every day for the best prices
Today’s best Nothing Ear 1 deals
No price informationCheck Amazon
No price informationCheck Amazon
No price informationCheck Amazon
No price informationCheck Amazon
No price information
No price information
We check over 250 million products every day for the best prices
We check over 250 million products every day for the best prices
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