Is the Apple Vision Pro going to get cheaper? This report says yes

TechVRIs the Apple Vision Pro going to get cheaper? This report says yesOne of the most expensive parts of Apple’s mixed reality headset is heading for a price cutWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

One of the most expensive parts of Apple’s mixed reality headset is heading for a price cut

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.

(Image credit: Apple)

Apple Vision Pro

(Image credit: Apple)

Quick SummaryOne reason the Vision Pro is so expensive is because its micro-OLED displays cost a fortune.A new report says Apple has already negotiated their price downwards, and more price drops are expected.

One reason the Vision Pro is so expensive is because its micro-OLED displays cost a fortune.A new report says Apple has already negotiated their price downwards, and more price drops are expected.

One reason the Vision Pro is so expensive is because its micro-OLED displays cost a fortune.

A new report says Apple has already negotiated their price downwards, and more price drops are expected.

TheAppleVision Pro is very expensive: here in the UKit has a price tag of £3,499, a straight dollar-to-pound conversion of the US price of $3,499. That’s over seven times the price of theMeta Quest 3, and one of the big reasons for that is that the Apple headset has very high quality, very high resolution, very expensive micro-OLED displays.

The 1.42-inch micro-OLEDs in the Vision Pro deliver a resolution of 3,660 x 3,200 pixels per eye, and that doesn’t come cheap: according to research analysts Omdia, the screens are $300 (roughly £235) a pop so each pair accounts for over 20% of the price of the Vision Pro. But the same firm says that those screens are getting cheaper – and that’ll help Apple with its plans to make the Vision Pro more affordable.

Apple’s displays are already getting cheaper

According to Omdia, when Apple first made the Vision Pro it was paying around $350 per eye, $700 per pair. As Apple has increased production it’s been able to negotiate the price downwards to around $300 per unit.

According to Omdia, Apple should be able to get those prices down further. It predicts a price of $250 per eye in 2025 and a further reduction to $210 in 2026.

Will that make the current Vision Pro cheaper? That’s very unlikely, and it probably won’t affect the rumouredconsumer Vision Prothat’s expected to launch in late 2025: that’s believed to have much cheaper LCD displays to get the overall cost below £2,000. But it is good news for the second generation Vision Pro, which is reportedly on pause until Apple can cut costs without also cutting corners.

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