TechPhonesiPhonesIs the iPhone 15 Ultra overpriced?With prices on the next-gen flagship smartphone set to start at $1,299, is it time to put the brakes on phone pricing?When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
TechPhonesiPhonesIs the iPhone 15 Ultra overpriced?With prices on the next-gen flagship smartphone set to start at $1,299, is it time to put the brakes on phone pricing?When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
With prices on the next-gen flagship smartphone set to start at $1,299, is it time to put the brakes on phone pricing?
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: 4RMD)
(Image credit: 4RMD)
Earlier this week, we saw theiPhone 15 Ultra pricing leak. A report suggested that the flagshipiPhone 15model would be priced from around $1,299 – a full $200 more expensive than the current entry modeliPhone 14 Pro Max.
However, when I reported on the news, I suggested that this was really only a $100 price hike, as theiPhone15 Ultra is rumoured to start with 256GB of storage. That’s a $100 upgrade on the Pro Max, which is baked straight into the price of its successor.
And that still seems to make sense. But there is no getting around the fact that a $1,299 phone in the current economic climate is a luxury. So, the question is: is the iPhone 15 Ultratooexpensive?
You get what you pay for…
My gut reaction is no. The leaked pricing suggests that it will be expensive, but I don’t think you can say it’stooexpensive, particularly when other flagships like theSamsung Galaxy S22 Ultracost roughly the same.
What’s more, when we consider that this handset is likely to mark the biggest change to theiPhonein years – with atitanium frameand a3nm processorrumoured to be on the spec sheet – I think we should be heraldingApplefor keeping the cost as low as it is. Titanium is around 35 times more expensive than stainless steel, for example.
If you’re reading this and thinking “that’s all well and good, but it’s still too expensive for a phone,” I think the solution is more aboutwhichphone you’re buying. The fact is that hardly anyoneneedsa top-spec iPhone. The vast majority of users just want to be able to make calls and texts, get onto social media channels and play the odd game to pass the time.
If that sounds like you, a $1,300 iPhone probably isn’t necessary. There are droves ofcheap phoneswhich are more than capable of handling those tasks at a fraction of the price. Take a look at theNothing Phone (1)if you want one with an iPhone-y aesthetic, too.
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