Home LivingAppliancesKitchenCoffee MachinesJura unveils first-ever ‘premium economy’ coffee machine, but why is it so expensive?The Jura C8 is here, but I don’t know what to think about its price tagWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Home LivingAppliancesKitchenCoffee MachinesJura unveils first-ever ‘premium economy’ coffee machine, but why is it so expensive?The Jura C8 is here, but I don’t know what to think about its price tagWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
The Jura C8 is here, but I don’t know what to think about its price tag
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Jura)
(Image credit: Jura)
If you’ve noticed thebest bean to cup coffee machinesbecoming increasingly expensive, you’re not the only one. A lot of models, such as theSage Oracle TouchandKitchenAid KF8, are still the best part of a grand, which let’s face it, is alotof money.
You’re probably wondering why I’ve decided to start my Wednesday moaning about the rising costs of coffee machines. Well, Jura has just unveiled a ‘premium economy’ coffee machine, describing it as offering ‘maximum performance and premium style’ in a compact format.
At first glance, theJura C8certainly looks like an impressive machine, but I want to dig deeper to see if it truly justifies its hefty price tag.
(Image credit: Jura)
(Image credit: Jura)
First of all, let’s take a look at this ‘premium economy’ tagline. It’s clear that the Swiss brand is positioning its new coffee machine as a small notch above budget options, but with a price tag of nearly £900, it’s an unusual approach to go with. The cheapest machine in ourbest bean to cup coffee machinebuying guide is the Breville Barista Max+, retailing at just under £330. The Jura C8 remains a lot more expensive than this, so I’d be inclined to categorise it as a premium choice more than anything.
Don’t get me wrong, the C8 does have a few handy features. There’s Pulse Extraction Process to ensure every espresso is served to a barista standard, and Fine Foam Technology helps produce a lovely smooth foam for cappuccinos and latte macchiatos. There’s also a Professional Aroma Grinder, allowing you to optimise your flavour and extraction preferences.
Jura itself describes the C8 as a ‘minimalist approach’ to coffee brewing. There’s of course nothing wrong with this, and a lot of consumers will prefer this over something more tech-focused. However, its price doesn’t quite reflect this, and I would’ve been happier to see it on the lower end of the scale.
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