Home LivingWellnessBeautyGroomingL’Oréal defines the future of beauty tech with latest hair drying tool, the Airlight ProUnveiled at CES 2024, the AirLight Pro is designed for both beauty professionals and consumers at homeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Home LivingWellnessBeautyGroomingL’Oréal defines the future of beauty tech with latest hair drying tool, the Airlight ProUnveiled at CES 2024, the AirLight Pro is designed for both beauty professionals and consumers at homeWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
Unveiled at CES 2024, the AirLight Pro is designed for both beauty professionals and consumers at home
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: L’Oréal)
(Image credit: L’Oréal)
Amongst all brand regulars and product updates, it’s invigorating to see that there’s still room for firsts within the huge tech show. If you’re not sure what I’m talking about, it was announced earlier this year that Nicolas Hieronimus, CEO at L’Oréal Groupe, will be delivering the first-everkeynotefrom a beauty company atCES 2024. Not only is this is a key moment for the brand, but also the wider beauty industry, and highlights L’Oréal as a pioneer in the beauty tech space.
In a bid to use technology to solve consumer needs, L’Oréal is also taking the opportunity to unveil the Airlight Pro, a breakthrough professional-grade hair dryer. Developed in partnership with Zuvi, the AirLight Pro uses a combination of infrared-light technology and wind to care for the hair, whilst also drying faster thanks to optimised heat flow. It’s also able to style multiple hair types, and uses up to 31% less energy consumption than some of thebest hair dryerson the market.
The AirLight Pro will be launched under the brand’s salon professional brand, L’Oréal Professionnel, and will be available in the UK and Europe from April 2024 for salons, and summer 2024 for consumers at home.
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